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A practical and interactive event in building a winning export strategy
This intensive, interactive, one-day course aims to help exporters to identify and analyse export opportunities, and to create a strategy that is in line with their business, products and resources.
The event comprises a mix of formal teaching, group exercises and case studies, introducing a wide range of information sources and methods. The Export Journey seeks to challenge assumptions and provide the ability to build business strategically in accordance with the capabilities of the participant’s business.
The Export Journey is suitable for people in sales, marketing and managerial roles and will present ways to evaluate and prioritise export opportunities and devise a strategy based on hard facts and solid understanding. The course is designed to complement the technical knowledge of Strong and Herd’s core courses.
Introduction – what makes a business a successful exporter?
Situation Analysis – Understanding our business and driving our strategy
Market selection – finding the best fits
Researching target markets – desk and field research
Identifying and recruiting representatives
Effective market visits – exhibitions, trade missions or independent visits?
Negotiation techniques
Monitoring, evaluating and refining the strategy
The Export Journey is intended for individuals with responsibility for developing export business such as export sales managers and representatives, marketing personnel and people aspiring to similar roles. It will also be of value to owners and directors of SME’s who are new to exporting or have limited experience.